Hi there! I'm Tsai-Ping.
Currently based in Seattle.
I'm a Taiwanese Product Designer with 6 years of experience creating engaging web and mobile experiences in Fintech and Web3.
Currently, I'm pursuing a master's degree in Human-Centered Design & Engineering (HCDE) at the University of Washington. I'm working with Microsoft to explore how professionals collaborate with AI-powered toos in video meetings
*Interested in my work on agentic AI and trust? Let's chat: tsaipingkuo@gmail.com
How I got here
My UX journey started at AJA Creative, a top design consultancy in Taiwan. There, I transformed complex business challenges into intuitive user experiences for small and large companies, including Nan-Shan Life Insurance and STARLUX Airlines.
Later, I joined WOO Network, a global crypto exchange startup, where I led end-to-end designs that empowered crypto traders and informed leadership decisions.
When my laptop is closed…
You can find me traveling the world (15+ countries and counting!), playing badminton, snapping photos, or enjoying good food. I'm also the new kid on the block in the bouldering world!
Exploring new places and connecting with awesome people keeps my mind open and helps me be a more thoughtful designer.
Experience
Microsoft, Product Designer (Capstone Project)
Graduate capstone project. Leading end-to-end research and design for trustworthy AI meeting tools.
UW CoMotion, Product Designer
Startup incubator. Evolving scalable design systems with accessibility standards (WCAG 2.2) to improve consistency and development speed.
Berkeley Gems, Product Designer
Global jewelry e-commerce. Led the design of the brand, information architecture, and high-converting purchase flows.
WOO Network, Product Designer
Global crypto trading platform. Owned end-to-end design for a crypto investment product, driving 60% engagement growth and 2x conversion.
AJA Creative, Sr. Product Designer
Leading design consultancy. Led the design team for a B2C fintech app, increasing adoption by 15% across 4.48M+ users.
AJA Creative, Product Designer
Led the design of B2B and B2C products for major clients across the banking, insurance, and airline industries.
Education
University of Washington
M.S., Human Centered Design & Engineering (HCDE)
